Sounds like a weird question, right? After all, no matter what you are using Facebook for, you are posting on there so other people around you can see what you are doing – not so you can reinforce your life to yourself. But interestingly enough, there is a great benefit to liking your own Facebook posts, and it all comes down to what your friends see online, and how you can broaden your social network with them (whether as a personal profile page, or a Facebook business page).
Facebook is constantly making changes to their algorithms and interface, and the site is in a constant flux of updating and improvement. With that, one of the most infamous changes that has been made lately has been the introduction and consistent use of the Facebook Ticker. The Ticker works to ensure that, instead of seeing all of your friends’ posts, you see only a select few (which, as you might imagine, are selected by Facebook), and those friends consistently show up in your news feed.
Using the Ticker and their new Facebook Edge Rank system, Facebook tracks which friends’ posts aren’t liked or followed, and drops them altogether off your Ticker after some time. If your posts aren’t highly followed to begin with, there’s a good chance Facebook will drop them off your friends’ home pages, and they will see less and less of your posts in due time.
In order for you to compensate for this issue of being dropped from friends’ feeds and working around this interface and algorithm Facebook has set up, it’s important to stay front and center with your friends and their posts as you move forward. One way to do that is, well, to interact with your own posts on the site! That means liking what you post so that friends can see that “like” activity on the Ticker, even after the post has been made.
The action of the “like” is noted in your friends’ Ticker boxes on the site, and then it prompts them to promote more activity with you, your posts, and the things and projects that you are trying to promote. At the very least, it gives you the opportunity to make your friends aware of something you are doing, or something you have created without needing to spam their Facebook walls incessantly with the project and its components.
So, when you next see a friend of yours “liking” their own Facebook posts on their profiles, don’t immediately think vanity! It surely may be that, of course, but there is a technical reason people like their own posts on Facebook, and it has everything to do with promoting a bigger outreach on a site whose algorithms have made it tricky and more complicated to get noticed as of late. It takes more than just great content to stand out on Facebook in 2014 – it comes down to understanding how to work the algorithms and the interface to your benefit, and that includes liking your own Facebook posts!